PK KNIVES

• Brand identity

• Web design

• Photography

The task was to help an existing brand come to life, Pk knives is a custom knife maker based in Durban. Very old school his current client are all word of mouth and no other marketing.

So the job at hand is to rebrand the current identity develop a web page and create a social presence to drive brand awareness.

The bottle has been designed for a modern look & feel with its uniques tapered shape and soft curves, The lid is high grade plastic with a lockable cap. which can be removed to refill the spice. The Label is a high gloss 4 colour print. A standard bottle is used through out the range.

Each knife is unique with distinctive lines, curves and shadows, shooting these were also a bit tricky as a knife is like a mirror and reflects everything. Most of the knives were shot in a light tent using a 3 flash set up, post production retouching was done in Lightroom and Photoshop.

The Pk Knives web page is basically a one page website that is user friendly and easy to navigate.

The content needed to be simple but visually appealing showcasing some of the knives in the collection.