Creative Brief_

The idea is to launch a Maxed online portal for runners.  Allow customers the opportunity to run for our Maxed Running Club , enter races, be kept informed of brand and sport industry updates, fitness trends and give them a true Maxed brand experience online. The brief was to conceptually put forward a well researched and brilliantly designed website / mobile with an explanation of the user-experience journey.  This will then need to translate into how we launch and inform the customer about the portal with a strong call to action for customers to become members.

This will be the main landing page for once the consumer logs on to the clubmaxed.co.za url it is very basic with a brief intro with the top of the page leading into the club maxed rewards.

04. Runners Portal_
01. Brand Identity_
Logo Breakdown_

The Name I chose to work with is club maxed, its very

simple but catchy and works well with incorporating the brand. I have utilised a box style font choice to relate to the brand logo and a small running icon to identify the club purpose. the colour pallete would be white or dark grey which will work across all media platforms and apparel.

Slogan_

Being a running club we want to encourage the runners to train together get involved with the brand aswell as get the brands name out there. the call to action NEVER TRAIN ALONE says just that.

Colour Breakdown_
Interface Fonts_

This will be the main landing page for once the consumer logs on to the clubmaxed.co.za url it is very basic with a brief intro with the top of the page leading into the club maxed rewards.

02. Landing Page_
Home Page_
Ad Banners_
Info B spots_
Footer_
03. Web Ad Banners_

Focusing on the trail running range we could showcase a best seller and a sponsored athlete that runs for club maxed. I have utilised a call to action of FIND YOUR NEXT ADVENTURE as most trail runs are outdoors and limitless, The bottom link button will go directly to that shoe webpage within the mrpsport online shop. A extra bit of tech would having the shoe itself slowly rotate in a 360º view

Focusing on the trail running range we could showcase a best seller and a sponsored athlete that runs for club maxed. I have utilised a call to action of FIND YOUR NEXT ADVENTURE as most trail runs are outdoors and limitless, The bottom link button will go directly to that shoe webpage within the mrpsport online shop. A extra bit of tech would having the shoe itself slowly rotate in a 360º view

04. Rewards Page_

Focusing on the trail running range we could showcase a best seller and a sponsored athlete that runs for club maxed. I have utilised a call to action of FIND YOUR NEXT ADVENTURE as most trail runs are outdoors and limitless, The bottom link button will go directly to that shoe webpage within the mrpsport online shop. A extra bit of tech would having the shoe itself slowly rotate in a 360º view

05. Mobile App_
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