ISLAND FUSION

• Logo rebrand,

• Packaging Design

• Create a new look and feel for the brand

• Develop a complete 360 degree repositioning based on the following elements

• New logo development

• Full packaging roll-out

• Generic brand look & Feel

THE Coo-ee ELEMENT

As you can see the Coo-ee logo no longer takes centre stage, still visible, yet understated...allowing Island fusion to be the hero.

INTRODUCING BLACK

This creates a modernised look that is more in line with current brand strategies. It’s bold, creates standout against any backdrop and gives the composition that extra punch required to drive your merchandise over similar offerings.

TYPESETTING

The fusion font has been updated to a more considered freestyle typeface that will resonate with current audiences.. The downward slope has been eliminated to create a more positive feel to the brand.

VECTOR DETAILING

The gradient filled bubbles have been replaced by the solid silhouette palm trees. This has been done to clean up the composition for small and large placements alike while creating iconography that is actually relevant to the brand, therefore less generic looking imagery.

OLD LOGO

The two tone can allows for brand and variant representation simultaneously. With Island Fusion Yellow dominating th composition you can be assured of maximum stand-out on shelf.

The final product is impactful, fun and will break away from the clutter in-store....leading to more impulse purchases and greater brand awareness. Island Fusion will effectively own the colour yellow, making the colour palette a brand asset all on its own.

Seen here is the clean generic look we propose for future brand generation.

Clean, simple and bold, communicating total refreshment while giving the consumer the subliminal suggestion that just drinking Island Fusion will magically transport the consumer to a tropical setting.

The simplicity of the design is the aspect that creates a sense of quality.

A quality brand does not shout at consumers, it communicates with calm confidence

Based on the premium beach look we decided to use a cardboard packaging to house the island fusion product as the card board ties in well with the beach look and feel for a more natural warm look.